Kiehl’s Beyond Screen Anniversary Party

When it comes to summer beauty events, nothing says fun in the sun quite like a sunscreen party! To celebrate the anniversary of Kiehl’s much-loved Beyond Screen product, Kiehl’s hosted the SPF Social for skincare lovers, beauty insiders, influencers and media. We at Mad Bash Group set the stage for this unforgettable afternoon pool party, packed with interactive experiences and personalized details. Here’s a closer look at some of the standout moments that made the SPF Social shine.

The SPF Social Sunscreen Bar

Stop One at Kiehl’s SPF Social was of course the Sunscreen Sampling Bar! Don’t you wish all pool parties had this?! We designed this custom-fabricated bar and bar back so that guests could sample Kiehl’s Beyond Screen in a setting that aligned with the brand’s aesthetic.

To make the experience even more valuable, Kiehl’s Skin Pros were onsite to guide guests through the products, answer skincare questions, and provide skincare consultations. It was the perfect mix of education, interaction, and self-care — helping everyone feel confident with their sun protection routine.

The SPF Social Photo Op

No summer event is complete without the perfect photo moment! To capture the pool-party energy, we created a beach ball backdrop complete with a Kiehl’s branded neon sign and a cute pool lounger draped with a custom branded beach towel. With a beautiful view of Toronto’s skyline and CN Tower in the background, guests had the best view in the city!

Branded Details That Made the Moment

Branded details are a must at any event. From playful signage to cohesive decor moments, every corner of the event was infused with on-brand elements that reflected Kiehl’s vibrant, summer-ready aesthetic. These personalized touches helped create an immersive environment that felt both stylish and unmistakably Kiehl’s.

Custom Airbrushed Tote Bags

At the Custom Tote Station, guests had the chance to leave with something truly unique. Attendees could choose from three different airbrush-designed tote bags, each inspired by the SPF Social theme. To make them even more special, artists were onsite to add personalized touches — from names and initials to fun sayings.

The result? A wearable keepsake that captured the spirit of the event while giving guests something stylish to carry all summer long.

BRANDED FRUIT POPSICLES

With the Toronto summer heat in full swing, guests were treated to a refreshing treat: Real fruit paletas with a Kiehl’s twist.

These branded fruit popsicles were not only delicious but also perfectly on theme. Light, colorful, and cooling, they added a playful and refreshing touch to the event experience.

L’Oréal Pro Powered Hair Bar

The ultimate luxury when you’re partying on a rooftop in Toronto’s humid 30+ degree heat is the L’Oréal Pro Hair Bar! Professional stylists provided onsite hair touch-ups, from effortless waves to quick styling refreshes, so that everyone could step into the photo op looking their best. We designed, built, and branded this hair bar to be transportable so that it could pop up at other L’Oréal events across Canada. Amazing!

Kiehl’s SPF Social: A Sun-Soaked Celebration of Skin, Style & Summer

From interactive skincare moments to personalized keepsakes and refreshing summer treats, the Kiehl’s SPF Social delivered an experience that was equal parts fun, beauty, and brand immersion.

The event was a vibrant reminder that sun protection can be both stylish and social — especially when paired with thoughtful design, engaging activations, and a little pool-party flair.

TORONTO’S TOP PLANNERS FOR BRAND AND PRODUCT LAUNCHES

Do you have a new product or brand that deserves an equally stellar launch event? We would love to help! With a rock-solid team of organized, creative event planners, designers, stylists and fabricators, we can bring any activation to life. Please contact us for more info!