EVENTS
PORTFOLIO
HUBBA BUBBA X BEHR
To celebrate the launch of Hubba Bubba’s collaboration with Behr Paint, creating an iconic Bubblegum Pink paint colour, we threw the pinkest party there ever was! As a nostalgic brand for many, this party brought back playful and feel-good memories as guests immersed themselves in a world of pink experiences that spanned food, art and content creation! Images courtesy of Wade Muir.
SEPHORA HOLIDAY MEDIA PREVIEW 2024
Another year, another incredible Holiday Media Preview for Sephora! Hosted in one of the hottest new restaurants in Toronto, and/ore, this years party was a moody, sophisticated and opulent experience for guests. For this corporate event, Middle Child PR engaged our team on event production and design. Images courtesy of Wade Muir.
EXCEL REFRESHERS
Our team had the pleasure of designing, fabricating, and executing multiple activations for EXCEL Gum throughout the summer months at Osheaga, Veld, and Bud Stage. Our #EXCELRefreshers Booths highlighted the new product by using their "Refreshingly Fruity" tagline as the design inspiration. The activation was bright and bold, with refreshing details like pool water and summer shade, and looked right at home at some of this summer's hottest festivals and concerts! Images courtesy of Zeik Inocencio and Steven Gerrard.
JOHNNIE WALKER LUNAR NEW YEAR
Johnnie Walker Blue Label celebrated Lunar New Year in a collaboration with designer Angel Chen. We worked with Middle Child to produce and design this maximalist evening of Chinese culture welcoming the year of the rabbit. This beautiful event was held at the Shangri-La Hotel in Toronto. Images courtesy of Wade Muir.
WONKA’S FACTORY
Enter into a world of pure imagination! Our Australia-based team had the pleasure of designing Wonka’s Factory for the Parkerville Children & Youth Care Fundraising Lunch alongside Atelier - House of Events. A whimsical feast for the eyes filled out bursts of colour, vibrant decor and a little bit of magic! Images courtesy of Lewis Willamson.
H&M Member days
To celebrate Members Day, our team had the pleasure of planning and designing an in-store event for H&M at their flagship Eaton’s Centre location. Focusing on brand connection and building rapport we created an experience for consumers that felt on-brand, exciting and unique. Images courtesy of Vanessa Cassar.
Sephora Holiday Media Preview 2023
